Studies show that when you label a food as "good" or "healthy" you'll often eat more of it. This has been coined the "Halo Effect" with food.

And you'll do the same thing when you label foods as "bad" or "unhealthy." 

When you initially start allowing yourself to eat what sounds good, you will probably find that you want the foods you’ve previously labeled as “bad” or off-limits.  This is normal.  Sometimes the pendulum must swing the other way before it settles in the middle. 

If you keep listening to your body, eventually you truly will crave the entire spectrum of food.  Don’t bail on the process just because you only wanted “unhealthy” foods for several days or weeks!  Your body needs to trust that it truly, unconditionally, can have what it wants.  That trust takes time to establish, especially after years of distrust. 

“Shifting away from labeling foods as good and bad was really hard for me.  It still is.  I’ve done it for so long that it’s hard to think any other way.  But I have noticed that I am starting to think differently about some of the foods I used to call bad, and that’s a really big deal for me because I don’t always feel guilty after I eat anymore.” — Former client